Results over vanity metrics
Likes are nice, booked jobs pay the bills. Every campaign we run is measured on enquiries, cost per lead and the work it actually puts on your calendar.
About Us
About PG Media — Melbourne Marketing Agency
PG Media is a results-driven marketing agency based in Melbourne, built for service-based businesses that need a steadier flow of quality enquiries. We combine creative content with measurable strategy — because good design gets attention, and good strategy turns that attention into booked work. That's what we mean by where design meets strategy.
Who we are
PG Media started with a simple observation: plenty of Melbourne tradies, builders and local operators are excellent at their trade, run flat out during the busy months, then feel the pipeline dry up without warning. The marketing they'd been sold was usually pretty content with no plan behind it, or ad spend with no tracking attached.
So we built an agency that handles both halves properly. We produce the content and creative that makes a local business look established and trustworthy, and we sit it inside a strategy with tracking, targeting and reporting — so you can see exactly which channel produced which enquiry.
Today we work across Organic Social Media in Melbourne, Meta ads, lead-generating websites and Local SEO.
Meet the founder
PG Media is founded and run by Paul, a Melbourne-based marketer who works directly with every client — across strategy, content, filming, editing, ads and websites.
That means you deal with the person actually doing the work, not an account manager passing messages along.
What makes us different
- Data-driven decisions — we track leads, not just reach
- ROI-focused campaigns built around cost per lead
- Transparent monthly reporting you can actually read
- Specialists in trades and service-based businesses
- Flexible or 12-month partnership options
- Creative and strategy under the one roof
Based in
Melbourne, VIC
Specialty
Service Businesses
Approach
Data-Driven
Terms
Flexible or 12-Month
Our values
These are the standards we hold ourselves to on every account we take on.
Clear, honest reporting
You get plain-English reporting that shows what we spent, what came back and what we're changing next month. No jargon, no hiding behind dashboards.
Local Melbourne expertise
We're Melbourne-based and we market to Melbourne. We understand suburb-level targeting, local search intent and how homeowners here choose a trade.
Genuine partnership
You deal directly with the people doing the work. Choose a flexible arrangement with 30 days' notice, or lock in a 12-month partnership at a better rate.
How we work
A straightforward four-step cycle that keeps every decision tied back to leads and return on investment.
01
Audit & Strategy
We review your current marketing, your competitors and your most profitable jobs, then map the channels and offers most likely to generate enquiries.
02
Build & Launch
Website, content and ad campaigns are built, tracked and launched — with analytics and lead tracking in place from day one.
03
Optimise
We test creative, audiences, offers and landing pages continuously, moving budget towards whatever is producing leads at the best cost.
04
Report & ROI
You receive a monthly Meta ads report, content performance summary or SEO report and rank tracking, depending on your package.
Who we help
We work with small to medium service-based businesses across Melbourne — builders, renovators, painters, electricians, plumbers, landscapers, cleaners and the local operators who rely on a steady stream of quoted jobs rather than walk-in foot traffic.
From the CBD through the inner north and inner west, we build campaigns that target the suburbs you actually want to work in. Have a look at the Melbourne suburbs we service or browse the full range of marketing services in Melbourne to see where we'd fit.
I've had Paul from PG Media looking after my organic posts on Instagram and Facebook for a while now, and he's steadily grown my online presence. More recently he took on my Meta ads, and they've brought in a lot more work, enough to keep me busy for the foreseeable future. What I really appreciate is that Paul does everything himself. With other agencies I've hired, my business got handballed to junior coordinators who were swamped and inexperienced. Paul is very hands on, takes full responsibility for the work and never hands it off to anyone else. If you're a tradie after real results and someone who actually cares about your business, I'd definitely recommend PG Media.
We needed a new website for CPM and PG Media handled everything from start to finish. Our domain, business emails for the office and the team, and a site that looks professional and properly represents what we do across plants, gardens and property maintenance. If you run a trade or service business in Melbourne and need a website done right, I'd recommend PG Media.
Paul has been looking after our social media and the difference is huge. Our building work finally looks as good online as it does on site. What really stands out is his professionalism, creativity, communication and reliability. He is always approachable, easy to work with and genuinely passionate about helping our business grow and build a stronger presence online. Looking forward to continuing our work together.
Recently joined with PG Media since the start of this year and found Paul and his team to have great ideas and committed
Paul is absolutely amazing! He completely understands the vision and creates content that is creative, engaging, and delivers real results. Professional, easy to work with, great attitude, attention to detail and always full of fresh ideas. Highly recommend to anyone looking to grow their brand!
I've worked with this media company across multiple waterproofing projects, and they've been outstanding every time. Their professionalism, attention to detail, and ability to capture our work in a way that really showcases the quality of the finished product is second to none. They're easy to work with, always reliable, and consistently deliver high-quality videos that have been a great asset for our business and social media. If you're looking for a team that understands how to create professional content while making the whole process seamless, I couldn't recommend them more. Looking forward to working together on many more projects.
Let's talk about your pipeline
Request a free strategy session and we'll walk through where your leads are coming from now, and the quickest way to get more of them.